Tunnel vision

Last night on the Metro, in the tunnel between Metro Center and Gallery Place I caught a glimpse of the recently installed “moving” ads, developed by Submedia. They’re made up of a long series of backlit photos that seem to come to life as you speed past them on the train. The ad I saw was for Travel Channel (but on the crowded Metro car I only saw a corner of one of the ads and at the time thought it was for clothing); it’s due to be changed out in a month.

My inclination is usually against more advertising, and actually it might be nicer to have art in the tunnels instead of ads, but I have to admit the zoetropishness of it all is cool in a retrofuturistic kind of way. “Ooh, look at the moving pictures!”